We welcome Paul Jacobs back on te show to discuss the challenges of selling radio in 2025, which of course requires that we focus on the need to innovate and embrace digital platforms. We circled the bases on declining radio revenue which has been a constant since 2007, the ineffectiveness of Nielsen's measurement, and the importance of local content and newsletters. Paul shares insights on public radio's struggles post-CPB funding cuts and the need for new programming. He also discusses the success of digital revenue initiatives, the importance of mobile apps as engagement tools, and the potential of satellite radio. If you make the mistake of not listening to this episode, at least know that radio to adapt, focusing on local, free, and easy access to content. But we know you'll listen to it.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}" rel="noopener noreferrer" target="_blank">Please sign up for the SOUNDING OFF Newsletter.</a>&nbsp;All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and&nbsp;open-source&nbsp;podcast&nbsp;<a href="https://soundsprofitable.com/update/prefix-analytics" rel="noopener noreferrer" target="_blank">prefix analytics service</a>&nbsp;committed to open data and listener privacy.&nbsp;<a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d" rel="noopener noreferrer" target="_blank">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">Nlogic - TV & Radio Audience Data Solutions</a><a href="https://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/" rel="noopener noreferrer" target="_blank">Podderapp</a>: Where podcasters can&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform" rel="noopener noreferrer" target="_blank">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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