Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Meanwhile, Bacardi gets enormously rich and fantastically famous at an odd time for a distiller — Prohibition. All that success, though, puts both companies on a collision course over a Cuban-made rum called Havana Club.&nbsp;Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App <a href="https://wondery.app.link/businesswars" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businesswars</a>. Support us by supporting our sponsors!Podium - Get started free today at <a href="http://podium.com/BW" rel="noopener noreferrer" target="_blank">podium.com/BW</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Bacardi vs Pernod | Ricard Hunter or Prey | 2

Wondery