On today’s episode, Kara welcomes Kelsi Petersen, Co-Founder of Kelsi’s — the better-for-you dessert brand making indulgence clean, crave-worthy, and full of purpose. A trained raw-food chef and CrossFit athlete, Kelsi created her first Brownie Batter Bites while teaching raw food classes with her mom in rural Idaho. What started as a passion project turned into a brand that’s redefining what it means to treat yourself well.Kelsi shares how her mother’s health journey inspired the original recipe, how she teamed up with co-founder Cassandra Hume to bring the product to life, and how the brand is creating mission-driven desserts that give back — donating 5% of profits to ALS research. We talk about the challenges of launching a food brand, the importance of staying true to your values, and what it takes to scale a snack that tastes like dessert but fuels you like real food. From early product development to leadership lessons and what’s next for Kelsi’s, this episode is packed with insight and inspiration for CPG founders, wellness enthusiasts, and dessert lovers everywhere. Don’t miss it! Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at <a href="mailto:karagoldin@gmail.com">karagoldin@gmail.com</a>. You can also find me @‌KaraGoldin on all networks. To learn more about Kelsi Petersen and Kelsi’s:<a href="https://kelsiskitchen.com/">https://kelsiskitchen.com/</a><a href="https://www.instagram.com/kelsis.browniebatterbites">https://www.instagram.com/kelsis.browniebatterbites</a><a href="https://www.tiktok.com/@kelsis.browniebatterbite">https://www.tiktok.com/@kelsis.browniebatterbite</a><a href="https://www.linkedin.com/company/kelsi-s-kitchen">https://www.linkedin.com/company/kelsi-s-kitchen</a> Sponsored By:Nutrafol - For a limited time get ten dollars off your first month’s subscription and free shipping when you go to <a href="https://nutrafol.com/">Nutrafol.com</a> and enter the promo code KARAGOLDINDell - Get a new Dell PC at <a href="https://dell.com/ai-pc">Dell.com/ai-pc</a>Merit Beauty - Our listeners gat a FREE Signature Makeup Bag with your first order at <a href="https://meritbeauty.com/">MeritBeauty.com</a>LinkedIn Jobs - Head to <a href="https://linkedin.com/KaraGoldin">LinkedIn.com/KaraGoldin</a> to post your job for free.Sommsation - Discover wine the way it was meant to be enjoyed at <a href="https://www.sommsation.com/TheKaraGoldinShow">Sommsation.com/TheKaraGoldinShow</a> to shop now. Check out our website to view this episode’s show notes: <a href="https://karagoldin.com/podcast/762">https://karagoldin.com/podcast/762</a>

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762 Kelsi Petersen: Co-Founder of Kelsi’s

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