Taylor Swift reaches new heights with her latest album, which is both divisive and record-breaking. And it’s fueled by an elaborate series of business choices that propel profits but also chart numbers. Today’s episode comes from our friends at <a href="https://www.vox.com/today-explained-podcast"target="_blank" >Today Explained</a>, Vox’s lively, smart daily news podcast. <a href="https://www.planetmoneybook.com/"target="_blank" >Pre-order the Planet Money book and get a free gift</a>. /  <a href="https://n.pr/3HlREPz"target="_blank" >Support our show. Subscribe to Planet Money+</a>Listen to Planet Money free: <a href="http://n.pr/PM-digital"target="_blank" >Apple Podcasts</a>, <a href="https://n.pr/3gTkQlR"target="_blank" >Spotify</a>, <a href="https://n.pr/3Bkb17W"target="_blank" >the NPR app</a> or anywhere you get podcasts.<a href="https://n.pr/3h92GwS"target="_blank" >Facebook</a> / <a href="https://n.pr/3FqLuws"target="_blank" >Instagram</a> / <a href="https://n.pr/3sGZdrq"target="_blank" >TikTok</a> / Our weekly <a href="https://n.pr/3zrFvUB"target="_blank" >Newsletter</a>.This episode was hosted by Noel King. It was produced by Ariana Aspuru, edited by Amina Al-Sadi, fact-checked by Laura Bullard, and engineered by Adriene Lilly. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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