In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds. Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineering or manual updates. He also shares how real-time data and AI agents are shortening the path from discovery to checkout for modern shoppers. Topics discussed in this episode:  <ul><li>How shopping is moving from websites to AI agents. </li><li>What agentic commerce means for small online brands. </li><li>Why real-time product data is critical for AI search. </li><li>How to sync inventory across many different channels. </li><li>What causes nearly half of online products to be out of stock. </li><li>How buying directly in chat doubles customer conversion. </li><li>Why keeping the merchant of record status is important. </li><li>What makes bespoke integrations a nightmare for sellers. </li><li>How to scale to new marketplaces with zero engineering. </li><li>Why merchants must not sit on the sidelines of AI. </li></ul>Links & ResourcesWebsite: <a href='https://www.firmly.ai/'>https://www.firmly.ai/</a> LinkedIn: <a href='https://www.linkedin.com/in/kumarnsenthil/'>https://www.linkedin.com/in/kumarnsenthil/</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/3tubkj94'>https://tinyurl.com/3tubkj94</a><a target="_blank" href="https://www.buzzsprout.com/1763290/fan_mail/new">I&#39;d love your feedback. Tap the the link to send me a text.</a> ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a>   Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a>   Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a>   Partner with us: <a href='https://ecommercecoffeebreak.com/partner-with-us/'>https://ecommercecoffeebreak.com/partner-with-us/</a>

How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)

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How Shopping Moves From Websites To AI Agents — Kumar Senthil | Why AI Agents Change Shopping, Why Brands Must Join The AI Commerce Shift, How To Enable Agentic Commerce, Why Real-Time Data Matters Most, How To Sell Without Engineering (#478)

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