This week, Ashto and Jonesy learn the exciting new model of customer management through Customer Success, co-authored by Nick Mehta, Dan Steinman, and Lincoln Murphy. Enabling customers to understand the value in your products can result in creating a loyal customer base and safeguarding long-term recurring revenue. This book explains how business relationships have changed, and why B2B vendors must focus on delivering success for their clients to achieve success for their own businesses.&nbsp;Customer Success outlines the key elements of building a successful customer success strategy, from the initial planning stages to execution. It offers expert guidance on structuring your organisation, segmenting your customers, and developing cross-functional playbooks. The authors' extensive experience in the field shines through in this book, which is also packed with real-world examples of successful customer success strategies. A compulsory read for any CEO or business leader who wants to stay ahead in the evolving B2B industries, tune in to hear our take on Customer Success. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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