Why are Mormons so popular, you ask? Because it's part of their faith. From Hulu's The Secret Lives of Mormon Wives to your favorite homemaking TikTok influencers, the women of the Church of Latter Day Saints have been gaining massive audiences for over a decade. Brittany is joined by <a href="https://religionnews.com/author/janariess/"target="_blank" >Jana Riess</a>, senior columnist at Religious News Service and author of <a href="https://academic.oup.com/book/35290"target="_blank" >The Next Mormons: How Millennials are Changing the LDS Church</a> to discuss how Mormon culture provides some of TikTok's most powerful influencers with heavenly tools for viral success. This episode originally aired on November 12, 2024. Support Public Media. <a href="https://plus.npr.org/"target="_blank" >Join NPR Plus.</a> Follow Brittany Luse on Instagram: <a href="https://www.instagram.com/bmluse/?hl=en"target="_blank" >@bmluse</a> For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at <a href="https://www.npr.org/podclub"target="_blank" >npr.org/podclub</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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