Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a&nbsp;$140-million-dollar condiment brand – with a backstory that’s completely made up.These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a story about their ketchup that differentiated it from Heinz in every way. Sir Kensington was a fictional luminary of imperial Britain who invented his eponymous ketchup one night while dining with Catherine the Great. And the true story of how Scott and Mark grew&nbsp;and then sold the company to Unilever – it’s a real yarn in its own right.This episode was produced by Alex Cheng, with music by Ramtin Arablouei.Edited by Andrea Bruce.Our engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on&nbsp;<a href="https://twitter.com/HowIBuiltThis" rel="noopener noreferrer" target="_blank">Twitter</a>&nbsp;&&nbsp;<a href="https://www.instagram.com/howibuiltthis" rel="noopener noreferrer" target="_blank">Instagram</a>, and email us at hibt@id.wondery.com.This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at <a href="https://urldefense.com/v3/__https:/www.canva.com/for-teams/features/brand/?utm_medium=display&utm_source=audio&utm_campaign=us_en_all_free_bra_consideration_2023wwydth2_na&utm_term=Wondery&utm_content=Broad__;!!Iwwt!QqxHLNtUdpIIxw_krrv7MGmnfzwbBOrZD_G9svhEPDTxFavPcc1bbAOKSfMgNFRuyum5kSUDDOm6HzG0$" rel="noopener noreferrer" target="_blank">Canva</a> – the home for every brand.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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