Do you ever wonder about the "so what?" of your journey maps...To this day, I often see that journey mapping is treated as a "documentation" exercise. Basically as a way to visualize our customers experiences. And while having that visual overview is useful, it's just the beginning.As you probably know, the real challenge is turning that understanding into action that actually impacts your customers (and your business). Not a small challenge by any means.That's why this episode of The Journey Management Playbook is fully dedicated to it.We're already into episode six of the series, and if you haven't seen the previous ones, you can find the full playlist in the show notes. So far, we've gone from defining a business challenge to using AI to generate and enrich insights. We’ve covered how to structure and simplify your journey to be more action-biased.But all of that work is just a foundation. The journey map we've created is a reflection of the current state, and the key question still remains: What do we do now?In this episode, Tingting Lin from TheyDo and I finally answer that question. We dive into the crucial building blocks of opportunities and solutions, and you’ll see what is key to turning your journey maps from static documents into dynamic drivers of lasting business impact.We also tackle a few common pitfalls to avoid like:<ul><li>Jumping to solutions before defining opportunities.</li><li>Cheating with the opportunity statement.</li><li>The tendency to over-document.</li><li>And turning journey management into a separate workflow.</li></ul>As you'll hear, this episode is again packed with practical advice to help you move beyond mapping to true journey management in the most effective way.What are your biggest challenges in moving from insights to action? Leave a comment on YouTube or Spotify, or reach out on LinkedIn. We'd love to hear from you.Enjoy and keep making a positive impact!Be well,~ Marc---[1. LINKS 🔗 ] ---👉 Playbook Slides - <a href="https://go.servicedesignshow.com/ofmtc" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/ofmtc</a>✅ Sign up for TheyDo - <a href="https://go.servicedesignshow.com/prcde" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/prcde</a>--- [ 2. GUIDE ] --- 01:00 Recap from previous episode04:00 Core Problem with Static Journey Maps06:00 Introducing the "Solutions" Building Block10:00 Defining "Opportunities"12:00 The triple diamond workflow15:30 Real-world opportunity16:00 Why we separate Opportunities & Solution18:30 Where to look for the opportunity first22:00 Off-boarding Problem as a Case Study24:30 Connecting the Problem to the Solution Quickly28:00 Distinguishing Between Problems and Opportunities32:00 Pain Point to an Opportunity36:30 Importance of Language in Naming Opportunities38:00 Debate About Using AI in this Process40:00 Who are we writing these opportunities for45:00 Connecting Opportunities to Strategic Objectives47:00 Summary of Opportunities49:00 Transitioning to "Solution" Blocks51:00 Example of a Concrete Solution59:45 Practicality of Using Solution Types1:02:00 Defining Statuses1:06:00 Connecting Solutions to Opportunities1:08:00 Final Summary --- [ 3. FIND THE SHOW ON ] --- <ul><li>YouTube ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-06-youtube" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-06-youtube</a></li><li>Spotify ~ <a href=" https://go.servicedesignshow.com/journey-management-playbook-06-spotify" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-06-spotify</a></li><li>Apple ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-06-apple" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-06-apple</a></li><li>Snipd ~ <a href="https://go.servicedesignshow.com/journey-management-playbook-06-snipd" target="_blank" rel="ugc noopener noreferrer">https://go.servicedesignshow.com/journey-management-playbook-06-snipd</a></li></ul>

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Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

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