It feels like one of the biggest questions of our time: what do we do about meat? Rather than choosing either extreme – business as usual, or ruling out meat altogether – some people suggest the best approach is one of ‘less and better meat’. But how much less is ‘less’? And which meat is ‘better’? How do we even begin to answer these questions?

In this series, co-hosts Katie Revell and Olivia Oldham attempt to unearth what lies beneath questions of technological change and consumer choice. On an expansive, and sometimes personal, journey, they learn that – as much as the debate about meat is sometimes painted as a binary choice between right and wrong – things might not be quite so simple.

They ask who – and what – benefits from different systems of production? What priorities and values do seemingly simple solutions obscure? And, perhaps most importantly, can we find some common ground, some shared principles and values, on which to build a better meat future for all?

Thank you to everyone on our Patreon. Your support helps us in bringing you the stories of regenerative farming around the world, each month. We appreciate it. If you'd like to join, please visit patreon.com/farmerama where you can choose your level of support.

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Less And Better?: Ep 2: The cow or the how?

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