So, health insurance is in the news. And so is Americans' feelings about it. I got to wondering how we ended up with this terrible health insurance system in the United States. I uncovered a fascinating story about the marketing campaign that sunk Truman's national health insurance program in the 1940s. I also discovered some interesting parallels to popular marketing messages among today's influencers, gurus, and marketers.Today's episode is a little trip through history that will hopefully put some of our current issues in perspective.Footnotes:<ul><li><a href="https://news.gallup.com/poll/4708/healthcare-system.aspx">Gallup's survey data on healthcare</a></li><li>"<a href="https://www.newyorker.com/magazine/2012/09/24/the-lie-factory?_sp=8d9b873a-fd2c-4a70-adcb-cf85b4c7061f.1733847531596">The Lie Factory</a>" by Jill Lepore, in The New Yorker</li><li><a href="https://americanarchive.org/catalog/cpb-aacip-151-1n7xk85321/">Interview with Leone Baxter</a> in the American Archive of Public Broadcasting</li><li>"<a href="https://artsandculture.google.com/story/campaigns-inc-california-state-archives">Campaigns, Inc.</a>" via the California State Archives</li><li>"<a href="https://pubmed.ncbi.nlm.nih.gov/3682117/">The deprofessionalization of medicine. Causes, effects, and responses.</a>" by RR Reed and D Evans</li><li>"<a href="https://meridian.allenpress.com/jgme/article/13/2/167/464032/Professional-Identity-Misformation-and-Burnout-A">Professional Identity Misformation and Burnout: A Call for Graduate Medical Education to Reject “Provider</a>” by Deborah Ehrlich and Joseph Gravel</li><li>"<a href="https://witness.journals.yorku.ca/index.php/default/article/view/153/103">White Privilege and Professionalization: A Decolonial and Critical Feminist Perspective on Professional Nursing</a>" by Natalie Stake-Doucet</li><li>"<a href="https://www.nber.org/papers/w32484">Why Doesn’t the United States Have National Health Insurance?</a> The Role of the American Medical Association" by Marcella Alsan and Yousra Neberai</li><li>"<a href="https://www.youtube.com/watch?v=vT32-40G_Vc">Oli London & the Right Wing Grift</a>" by Matt Bernstein</li></ul>Find an essay version of this episode at <a href="http://whatworks.fyi">whatworks.fyi</a>!

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