Get our list of 60+ Claude hacks with prompts: <a href="https://clickhubspot.com/kbg">https://clickhubspot.com/kbg</a>
Ep. 382
The Opus 4.5 model is “mind blowing”.
Kieran dives into how the latest advances in AI are transforming the marketing playbook, showing you real-world use cases you can implement today. Learn more on using Claude Opus 4.5 to create interactive customer personas, building dynamic dashboards to analyze campaign performance (and make smarter budget decisions), and remixing content into multiple formats with powerful new AI tools.
Mentions
<ul>
 <li>
Opus 4.5 <a href="https://www.anthropic.com/news/claude-opus-4-5">https://www.anthropic.com/news/claude-opus-4-5</a>
</li>
 <li>
Gemini 3 <a href="https://aistudio.google.com/models/gemini-3">https://aistudio.google.com/models/gemini-3</a>
</li>
 <li>
Veo 3.1 <a href="https://aistudio.google.com/models/veo-3">https://aistudio.google.com/models/veo-3</a>
</li>
 <li>
Sora <a href="https://openai.com/sora/">https://openai.com/sora/</a>
</li>
 <li>
Nano Banana Pro <a href="https://deepmind.google/models/gemini-image/pro/">https://deepmind.google/models/gemini-image/pro/</a>
</li>
</ul>
Get our guide to build your own Custom GPT: <a href="https://clickhubspot.com/customgpt">https://clickhubspot.com/customgpt</a>
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! <a href="https://bit.ly/matg-research">https://bit.ly/matg-research</a>
Resource
<ul>
 <li>
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: <a href="https://clickhubspot.com/aip">https://clickhubspot.com/aip</a>
</li>
</ul>
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Host Links:
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Kieran Flanagan, <a href="https://twitter.com/searchbrat">https://twitter.com/searchbrat</a> 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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