<p>Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: </p><ol><li>Effort-based marketing</li><li>Paid advertising</li><li>Organic discoverability</li></ol><br/><p>We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.</p><h2>Key takeaways:</h2><ul><li>The three buckets of podcast GROWTH</li><li>Effort-based marketing is often the LEAST effective for growth</li><li>Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships</li><li>Organic discoverability is CRUCIAL for attracting the right audience</li><li>Show names should be strategic and include relevant KEYWORDS for better searchability</li><li>Using a 72-hour promotion window can MAXIMIZE VISIBILITY</li><li>Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads</li><li>Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms</li><li>Rebranding can significantly impact download numbers and audience engagement</li></ul><br/><h2><strong>Key moments:</strong></h2><p>(03:04) The Three Buckets of Podcast Growth</p><p>(05:50) Effort-Based Marketing Strategies</p><p>(12:03) Paid Advertising Insights</p><p>(21:50) Organic Discoverability and SEO Strategies</p><h2>About Adam Schaeuble:</h2><p>Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. </p><p>Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. </p><p>Find him at <a href="https://www.podcastingbusiness.school" rel="noopener noreferrer" target="_blank">https://www.podcastingbusiness.school</a></p><h2>Our Editor</h2><p>This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can <a href="https://www.linkedin.com/in/alejandro-ramirez-avila-4b7a50129/" rel="noopener noreferrer" target="_blank">find him on LinkedIn</a> if you're interested in talking with him about editing your show.</p><p>______________________________</p><h2><strong class="ql-size-large">Tools we used:</strong></h2><h2>*<a href="https://SteveStewart.me/riverside" rel="noopener noreferrer" target="_blank">Riverside.fm</a> to RECORD</h2><p>We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.</p><h2>*<a href="https://www.captivate.fm/signup?ref=otmyztm" rel="noopener noreferrer" target="_blank">Captivate.fm</a> for our podcast MEDIA HOST</h2><p>We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including <strong>full control of dynamic insertion</strong>, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)</p><p><em>*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!</em></p><p>______________________________</p><p>Mentioned in this episode:</p><p><strong>Learn how to be a Podcast Editor</strong></p><p>Get access to Tutorials, Support, Sales Scripts...these are just a few of the things available inside the Podcasts Editor Academy. Interested in learning more about the back end of podcasting? Or how to help clients and make a profitable income while doing it? Come join us inside the Podcast Editor Academy now!</p><p><a href="https://podcasteditorsmastermind.com/pea">Podcast Editor Academy</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy

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