#306 Executive Insights | This episode was recorded live at our annual event, Drive 2025. I hosted <a href="https://www.linkedin.com/in/sylvialepoidevin/">Sylvia LePoidevin</a> (CMO, Kandji), <a href="https://www.linkedin.com/in/trinitynguyen/">Trinity Nguyen</a> (CMO, UserGems), and <a href="https://www.linkedin.com/in/nataliecstaylor/">Natalie Taylor</a> (Head of Marketing, Capsule) for a leadership panel breaking down what’s working in B2B marketing. They get into events that reliably create pipeline, outbound that still converts, media plays LLMs keep citing, and the tactics they’ve stopped running (like generic webinars that no one shows up for).Want to come to Drive next year? Head over to <a href="http://exitfive.com/drive">exitfive.com/drive</a> to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps<ul><li>(00:00) - – Intro + Drive 2025 context
</li>
<li>(03:46) - – Meet the speakers: Sylvia, Trinity, Natalie
</li>
<li>(05:38) - – The one thing each leader refuses to give up
</li>
<li>(05:49) - – How Capsule turns events into their #1 pipeline channel
</li>
<li>(09:52) - – Why outbound still works (and how UserGems does it)
</li>
<li>(14:45) - – How Kandji built a media property that LLMs actually cite
</li>
<li>(19:11) - – Plays they stopped doing (blogs, generic content, virtual thought leadership)
</li>
<li>(27:29) - – Playing offense: Shark Tank Day and GTM alignment
</li>
<li>(32:53) - – Team wide alignment strategies that drive revenue</li>
</ul>
Join 50,000 people who get our Exit Five Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a>Learn more about Exit Five's private marketing community: <a href="https://www.exitfive.com/">https://www.exitfive.com/</a>***Today’s episode is brought to you by <a href="https://paramark.com/brand-consult">Paramark</a>.It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out. But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.Grab your spot at <a href="https://paramark.com/brand-consult">paramark.com/brand-consult.</a>***Thanks to my friends at <a href="https://www.hatch.fm/">hatch.fm</a> for producing this episode and handling all of the Exit Five podcast production.<ul><li>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</li><li>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</li></ul>

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What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

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