On this episode of The Futur Podcast, Chris Do talks with Scottish visual artist Craig Black about what it takes to reinvent yourself, embrace fear, and build a thriving creative career around your own unique style.
Craig’s journey spans professional football, typography, and ultimately his signature “Acrylic Fusion” technique—a paint-pouring process that’s landed him collaborations with UEFA, FIFA, and Porsche. But behind the global recognition is a story about personal risk, self-initiated projects, and betting everything on his art.
Together, Chris and Craig unpack:
<ul>
 <li>
How to pivot when your first career path fails
</li>
 <li>
Why personal projects can lead to global clients
</li>
 <li>
The strategy behind launching at the right cultural moment
</li>
 <li>
Building a family-first lifestyle studio without compromise
</li>
 <li>
Using fear as a compass for growth
</li>
</ul>
This episode is a masterclass in reinvention for creatives, designers, and entrepreneurs who feel stuck and want to break through with their own voice.

Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  
See you there!<a href="https://max.adobe.com/?cgen=7RZ35VGK&mv=other"> https://max.adobe.com/?cgen=7RZ35VGK&mv=other</a>

Timestamps
(00:00) - Intro
(00:19) - How Acrylic Fusion was invented
(01:44) - Porsche Taycan project: car as a canvas
(03:49) - Process hacks: breathwork vs failed tools
(08:43) - Leaving football to pursue creativity
(14:44) - The teacher who saved Craig’s career
(20:49) - Designing Rangers FC’s jersey typography
(24:12) - Quitting typography to pursue fine art
(31:22) - Fusion Footballs launch at Euro 2020
(36:53) - Taking risks with little financial safety
(39:20) - Three essentials for creative breakthroughs
(44:32) - Running a family-first lifestyle studio
(47:38) - Final lesson: fear leads to growth


Check out today’s guest, Craig Black:
Instagram: ⁠<a href="https://www.instagram.com/_craigblack/%E2%81%A0">https://www.instagram.com/_craigblack/⁠</a>
LinkedIn: ⁠<a href="https://www.linkedin.com/in/craigblackdesign/%E2%81%A0">https://www.linkedin.com/in/craigblackdesign/⁠</a>
Website: ⁠<a href="https://craig.black%E2%81%A0">https://craig.black⁠</a>
Shop: ⁠<a href="https://craigblack.shop%E2%81%A0">https://craigblack.shop⁠</a>
Fusion Footballs: ⁠<a href="">https://craig.black/projects/fusion-footballs⁠</a>

Check out The Futur:
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Check out Chris Do:
Website: <a href="https://zaap.bio/thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠</a>
LinkedIn:<a href="https://www.linkedin.com/in/thechrisdo/">⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠</a>
Facebook:<a href="https://www.facebook.com/BizOfDesign">⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠</a>
Instagram:<a href="https://www.instagram.com/thechrisdo/">⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠</a>
Twitter:<a href="https://x.com/thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠</a>
TikTok:<a href="https://www.tiktok.com/@thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠</a>
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Clubhouse:<a href="https://www.clubhouse.com/@thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠</a>
Behance: <a href="https://www.behance.net/chrisdo">⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo⁠⁠</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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How to Take Creative Risks and Win w/ Craig Black | Ep 386

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