Sponsored by CoHost. Is your podcast audience truly growing? Explore <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3272/2026-02-27">CoHost’s New Listener metric</a> that reveals how many people are discovering your podcast for the very first time.<ul>
<li>For the first time in history, <a href="https://www.edisonresearch.com/podcasts-lead-am-fm-in-spoken-word-listening-marking-a-first/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-27">podcasts are now bigger than spoken-word radio</a>, according to new data from Edison Research at SSRS. This time ten years ago, podcasting was more than seven times smaller than AM/FM radio, which was a dominant force in spoken-word listening. But, over the last decade in the US, the share of time spent using AM/FM radio to listen to spoken-word audio has almost halved - shifting to time spent with podcasts.
<ul>
<li>There will be more data about podcasting next month, with <a href="https://podnews.net/press-release/infinite-dial-26-details">the publication of The Infinite Dial® 2026</a>, with support from SiriusXM Media. The gold standard of research on podcast consumption, the new data will be unveiled by Megan Lazovick, VP of Edison Research at SSRS, in a free webinar on Mar 12. She’ll be joined by our Editor, James Cridland.</li>
</ul>
</li>
<li>A new report on ad spend from <a href="https://www.guideline.ai/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-02-27">Guideline</a> says that US digital audio ad revenue will increase +9.3% this year, to $2.9bn. Podcasts are expected to hit 35% of digital audio ad spend (suggesting podcast ad spend of just over $1bn). Figures are worked out differently to the IAB, which suggested podcasting was <a href="https://podnews.net/update/podcast-ad-revenue-2024#story1">$2.4bn in 2024</a>.
<ul>
<li>Guideline also reported that growth in digital audio ad spend is at the expense of TV budgets - $87mn was shifted out of TV into digital audio advertising in 2025 - and radio declined by $29.3mn. Digital audio advertising was still less than 5% of the total media mix in 2025.</li>
</ul>
</li>
<li>Piling on to radio’s diminishing place in audio, in the UK, radio charity association <a href="https://podnews.net/press-release/the-audio-academy-2">The Radio Academy is now The Audio Academy</a>, "as it deepens its focus across the rapidly expanding audio landscape”. Nick Pitts was made Chair.</li>
</ul><a href="https://podnews.net/update/podcasts-overtake-radio">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3218/2026-02-27" rel="sponsored">Listen to the Not So Scary Podcast</a> &mdash; Your weekly comedic retelling of stories that were scary once upon a time, but not so much anymore.</li><li><a href="https://podnews.net/class-click/3069/2026-02-27" rel="sponsored">Own the Charts w/ AudienceLift.com ✅</a> &mdash; More Listeners. More Charts. More Growth. 🚀 Grow your podcast with targeted campaigns that deliver results. Visit AudienceLift.com today!</li></ul>Gold supporters: <a href="https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Buzzsprout</a>, <a href="https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Mowpod</a>, <a href="https://www.mamamia.com.au/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Mamamia</a>, <a href="https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Sounds Profitable</a>, <a href="https://podmatch.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">PodMatch</a>, <a href="https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The $100 MBA</a>, <a href="https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Cloud10</a>, <a href="https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The Podglomerate</a>, <a href="https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">RedCircle</a>, <a href="https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The Content Creator's Accountant</a>, <a href="https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Libsyn</a>, <a href="https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Audiohook</a>, <a href="https://salt.audio/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">SALT</a>, <a href="https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">PAVE Studios</a>, <a href="https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Magid</a>, <a href="https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podscribe</a>, <a href="https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Cohost</a>, <a href="https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Simplecast</a>, <a href="https://stevelackaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Steve Lack: Audio</a>, <a href="https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">audioBoom</a>, <a href="https://www.resound.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Resound</a>, <a href="https://riverside.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Riverside.fm</a>, <a href="https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Jar Podcast Solutions</a>, <a href="https://www.podchaser.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podchaser</a>, <a href="https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Awesound</a>, <a href="https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Acast</a>, <a href="https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">We Edit Podcasts</a>, <a href="https://disctopia.com/podcasters/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Disctopia</a>, <a href="https://evergreenpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Evergreen Podcasts</a>, <a href="https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podpage websites</a>, <a href="https://knucklehead.agency?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Knucklehead Media Group</a>Silver supporters: <a href="https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Audacia Audio</a>, <a href="https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Gamut Podcast Network</a>, <a href="https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Bumper</a>, <a href="https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Goalhanger</a>, <a href="https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Sounds Debatable</a>, <a href="https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Magellan AI</a>, <a href="https://www.gilded.audio/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Gilded Audio</a>, <a href="https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podium </a>, <a href="https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Huberman Lab</a>, <a href="https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">POW PR</a>, <a href="https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The Podcast Haven</a>, <a href="https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Tink Media</a>, <a href="https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Locked On Podcast Network</a>, <a href="https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Castbox</a>, <a href="https://trystoryboard.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Storyboard</a>, <a href="https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Araeya Media</a>, <a href="https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Compliance Podcast Network</a>, <a href="https://gumball.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Gumball</a>, <a href="https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Red Seat Ventures</a>, <a href="https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Ausha</a>, <a href="https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Voxtopica</a>, <a href="https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">PodAnalyst</a>, <a href="https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Truefans</a>, <a href="https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">The Roost</a>, <a href="https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">SoundStack</a>, <a href="https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">ARN's iHeartPodcast Network Aust</a>, <a href="https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Companion Arts</a>, <a href="https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Jonekiri</a>, <a href="https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Frequency</a>, <a href="https://beamly.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Beamly</a>, <a href="https://messageheard.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Message Heard</a>, <a href="https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Health Podcast Network</a>, <a href="https://podcast.taxi/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podcast Taxi</a>, <a href="https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Rephonic</a>, <a href="https://wondery.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Wondery</a>, <a href="https://castos.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Castos</a>, <a href="https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Blubrry</a>, <a href="https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Double Elvis Productions</a>, <a href="https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Sonic Influencer Marketing</a>, <a href="https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Lemonada Media</a>, <a href="https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Jam Street Media</a>, <a href="https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Headliner</a>, <a href="https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Diversion Podcasts</a>, <a href="https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Transistor</a>, <a href="https://oxfordroad.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Oxford Road</a>, <a href="https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Rhapsody Voices</a>, <a href="https://oldpodcast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Optimal Living Daily</a>, <a href="https://www.heartcastmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Heartcast Media50</a>, <a href="https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">CreatorX</a>, <a href="https://zvook.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Zvook</a>, <a href="https://www.matchmaker.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">matchmaker.fm</a>, <a href="https://www.streamguys.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">StreamGuys</a>, <a href="https://www.hearhere.show/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Hear.Here.Singapore</a>, <a href="https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podcast Partnership</a>, <a href="https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Content10x</a>, <a href="https://www.adresultsmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Ad Results Media</a>, <a href="https://www.shepodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">She Podcasts</a>, <a href="https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Cleanfeed</a>, <a href="https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Adopter Media</a>, <a href="https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podigy</a>, <a href="https://sonix.ai/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Sonix</a>, <a href="https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">School of Podcasting</a>, <a href="https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Podcast Movement</a>, <a href="https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Lower Street</a>, <a href="https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Revolver Podcasts</a>, <a href="https://www.edisonresearch.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Edison Research at SSRS</a>, <a href="https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter">Signal Hill Insights</a>Our supporters pay for Podnews, so everyone can read it. <a rel="payment" href="https://podnews.net/support">Join them today.</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Podcasts overtake spoken-word radio

Podnews Daily - podcast industry news

AI Chapters

AI Insights

Reviews