Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual listens, and the variations between Canadian and American podcast markets.And it's not a discussion about podcasting in 2025 without mentioning AI-generated content and offers advice for podcasters seeking advertisers. McNeil recommends targeting smaller, growing brands and building meaningful relationships. The episode provides a comprehensive look at podcast advertising, emphasizing the importance of authentic connections and data-driven strategies in the evolving media landscape.<a href="https://magic.beehiiv.com/v1/6d47025e-1d58-4baa-a093-62edafe3a734?email={{email}}" rel="noopener noreferrer" target="_blank">Please sign up for the SOUNDING OFF Newsletter.</a>&nbsp;All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and&nbsp;open-source&nbsp;podcast&nbsp;<a href="https://soundsprofitable.com/update/prefix-analytics" rel="noopener noreferrer" target="_blank">prefix analytics service</a>&nbsp;committed to open data and listener privacy.&nbsp;<a href="https://op3.dev/show/225d70b7-fcaa-5bd3-a828-9dc948ab122d" rel="noopener noreferrer" target="_blank">You can be a nosey parker by checking out our downloads here.</a>Thanks to the following organizations for supporting the show:<a href="https://www.nlogic.ca/en/" rel="noopener noreferrer" target="_blank">Nlogic - TV & Radio Audience Data Solutions</a><a href="https://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a>&nbsp;- Licensed Music for your radio station or podcast production company.<a href="https://www.podderapp.com/" rel="noopener noreferrer" target="_blank">Podderapp</a>: Where podcasters can&nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSfIQTqDtZW4XWWx6un5Sp-ZMC6RLf8FofpD6TDQTNtrTu7e3g/viewform" rel="noopener noreferrer" target="_blank">get access to their advanced data dashboard here.</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Adam McNeil: Adopter Media

The Sound Off Podcast

AI Chapters

AI Insights

Reviews