MAHA isn’t a health movement. It’s a marketing engine driving activist propaganda. Derek looks at Tony Lyons, one of MAHA’s key architects, and his recent strategic memo sent to Republican leadership about how to use MAHA talking points to retain power in the midterm elections. 
Show Notes
<a href="https://www.politico.com/f/?id=0000019c-4f0d-d0f8-adde-ff5f2e9d0003&utm_source=substack&utm_medium=email">Tony Lyons’s strategic memo to GOP leadership</a>
<a href="https://www.mississippifreepress.org/examining-who-benefits-from-kennedys-anti-science-maha-push/">Examining Who Benefits From Kennedy’s Anti-Science MAHA Push</a>
<a href="https://civileats.com/2025/05/16/maha-supporters-form-new-organization-to-boost-rfks-goals-in-d-c/">MAHA Supporters Form New Organization to Boost RFK’s Goals in D.C.</a>
<a href="https://edition.cnn.com/2026/02/03/politics/maha-midterms-rfk-tony-lyons">MAHA’s money man has built a political machine. Will it matter for midterms?</a>
<a href="https://www.mediamatters.org/steve-bannon/co-founder-robert-f-kennedy-jr-super-pac-steve-bannon-and-maga-media-ally">The co-founder of the Robert F. Kennedy Jr. super PAC is a Steve Bannon and MAGA media ally</a>
<a href="https://cthosp.org/daily-news-clip/as-maha-turns-1-a-fired-up-movement-is-still-figuring-out-how-to-fulfill-its-promises/">As MAHA turns 1, a fired-up movement is still figuring out how to fulfill its promises</a>
<a href="https://www.skyhorsepublishing.com/about/">Skyhorse Publishing: About Us</a>
<a href="https://www.influencewatch.org/non-profit/maha-action/">MAHA Action</a>
<a href="https://www.factcheck.org/2024/01/american-values-2024/">American Values 2024</a>
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