<h2>Are Spotify and YouTube poisoning podcasting?</h2>I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the <a href="https://open.spotify.com/artist/2GRtyAXWUiisGYub5SGMrb?si=fM-455bkSZun1nzn9EP24g" rel="noopener noreferrer" target="_blank">Velvet Sundown</a> which has six figure streams. Why are AI Bands better than real musicians?<ul><li>They don't get sick</li><li>They don't complain about not getting paid</li><li>They can provide more music, more frequently</li></ul> So if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster.Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something <a href="https://ew.com/celebrity/roseanne-barr-podcast-episode-violates-hate-speech-policy/" rel="noopener noreferrer" target="_blank">deemed hate speech</a> about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. <h2>Big Companies Often Put Profit Over Doing the Right Thing</h2>Purdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener).<h2>Sponsor Magnet Book Review</h2>The Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Jusin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). he book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on <a href="https://supportthisshow.com/audible" rel="noopener noreferrer" target="_blank">Audible</a> if you're more of a listener than reader.<h2>Takeaways:</h2><ul><li> If you're hunting for sponsors, check out the book 'Sponsor Magnet' - it's a game changer. </li><li> Podcasts don't need to follow trends; old-school content is still valuable and effective. </li><li> Big corporations could ruin podcasting, so let's just not invite them to the party. </li><li>YouTube is saying things that make no sense. A CD is not a cassette. </li><li>Spotify seems to have issue always delivering all the facts about their activities.</li><li>Hashtags no longer carry any clout on instagram per Brock Johnson</li><li>A podcast is audio, video or pdf delivered via RSS</li><li>Podcasting existed before people put in advertisements, and it will exist if advertising goes away. Advertising is ONE way to monetize.</li></ul> <h2>Links referenced in this episode:</h2><ul><li><a href="https://schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a></li><li><a href="https://graphtreon.com/top-patreon-earners/podcasts" rel="noopener noreferrer" target="_blank">graphtreon.com</a> (Top Podcasters using Crowd Funding)</li><li><a href="https://profitfromyourpodcast.com" rel="noopener noreferrer" target="_blank">profitfromyourpodcast.com</a></li><li><a href="https://geni.us/corporatefm" rel="noopener noreferrer" target="_blank">Corporate.fm Movie on Amazon</a></li><li><a href="https://youtu.be/-TTvcaze07U?si=sIf4HR-kdk113A17&t=50" rel="noopener noreferrer" target="_blank">Everlong on Howard Stern</a></li><li><a href="https://youtu.be/mpAZehPviLQ?si=funyjXKES52KE2c-" rel="noopener noreferrer" target="_blank">Kevin O’Leary on Diary of a CEO</a></li><li><a href="https://geni.us/sponsormagnet" rel="noopener noreferrer" target="_blank">Sponsor Magnet Book</a></li><li><a href="https://podcastbusinessjournal.com/data/podcast-host-changes/" rel="noopener noreferrer" target="_blank">Podcast Hosting Changes Graph</a></li><li><a href="https://pca.st/z16qou7j" rel="noopener noreferrer" target="_blank">Build Your Tribe - Instagram SEO</a></li><li><a href="https://oxfordroad.com/thought-leadership/so-what-is-a-podcast-we-polled-over-4000-people-launched-a-docuseries-and-may-have-started-a-revolution." rel="noopener noreferrer" target="_blank">Oxford Road What is a Podcast?</a></li><li><a href="https://soundsprofitable.com/research/the-advertising-landscape-2025-part-two-attention-and-trust/" rel="noopener noreferrer" target="_blank">Attention and Trust Report from Sounds Profitable</a></li><li><a href="https://schoolofpodcasting.com/monetizing-niche-podcast/" rel="noopener noreferrer" target="_blank">Monetizing a Niche Podcast with Ray Arnott SOP 977</a></li></ul> Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.
Let your voice be your legacy. Go to www.schoolofpodcasting.com/join<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>Question of the MonthThis question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/question<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community<a href="https://school-of-podcasting.captivate.fm/podcasting-observations">Podcasting Observations</a>Live AppearancesI'd love to meet you in person, I'm currently coming to
July 12th, 20025 Higher Ed Podcon, Chicago, Ill
AUGUST 18-21, 2025 Podcast Movement, Dallas, TX.
September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC
For more information and links, click the link below.
If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact<a href="https://school-of-podcasting.captivate.fm/where">Where Will I Be?</a>

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