Put Neal Arthur, CEO of ad powerhouse Wieden + Kennedy, firmly in the camp that AI is a great tool and will become even better — accelerating the deadlines for campaigns and making life easier for the "idea people." Definitely not in the camp recently occupied by Meta CEO Mark Zuckerberg, who predicts the $1.8 trillion ad industry is on the verge of existential AI disruption (more on this later).
"AI is probably the biggest factor change right now," he said. "But I think the conversation too often becomes very zero sum. It gets very dystopian — What's gonna happen to humans in this AI world? … I'm much more optimistic than that."
Widen + Kennedy has been around for more than four decades and knows how to adapt. Founder Dan Weiden crafted the famous “Just Do It” slogan in 1988 — one of Advertising Age's top five slogans of the 20th century — and this year the agency led the industry with five Super Bowl 59 ads.
To hear how Arthur is navigating AI and the fine art of client relations, click below.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

AI is a force multiplier, not a threat: Wieden + Kennedy CEO Neal Arthur

This Is Working with Daniel Roth

AI Chapters

AI Insights

Reviews