In today’s special episode, Guy and four former show guests talk with callers about how they can prove the value of their products—and themselves.First, Meagan from Vermont questions whether an experiential pop-up concept for her reusable gift wrap and bags is worth the effort. Then, Amanda from Wisconsin seeks new ways to explain her deck of dog enrichment activities to potential customers. And finally, Mark from New York looks for a complement to help grow his artisanal pesto business.Thank you to the founders of <a href="https://shikiwrap.com/" rel="noopener noreferrer" target="_blank">Shiki Wrap</a>, <a href="https://woofsie.com/" rel="noopener noreferrer" target="_blank">Woofsie</a>, and <a href="https://www.inmarkskitchen.com/" rel="noopener noreferrer" target="_blank">In Mark’s Kitchen</a> for coming on the show. Also thanks to WeWork co-founder Miguel McKelvey, Paperless Post co-founder Alexa Hirschfeld, and Chomps co-founders Pete Maldonado and Rashid Ali.If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to <a href="mailto:hibt@id.wondery.com" rel="noopener noreferrer" target="_blank">hibt@id.wondery.com</a> or call 1-800-433-1298.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.You can follow HIBT on <a href="https://x.com/HowIBuiltThis" rel="noopener noreferrer" target="_blank">X</a> & <a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank">Instagram</a> and sign up for Guy’s free newsletter at <a href="http://guyraz.com" rel="noopener noreferrer" target="_blank">guyraz.com</a> or on <a href="https://guyraz.substack.com/" rel="noopener noreferrer" target="_blank">Substack</a>.To hear our returning guests’ previous episodes:Miguel's original episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-wework-miguel-mckelvey/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-wework-miguel-mckelvey/</a>Miguel's HIBT Lab episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-hibt-lab-wework-miguel-mckelvey/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-hibt-lab-wework-miguel-mckelvey/</a>Miguel's Advice Line episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-miguel-mckelvey-of-wework/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-miguel-mckelvey-of-wework/</a>Alexa's original episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-paperless-post-james-and-alexa-hirschfeld/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-paperless-post-james-and-alexa-hirschfeld/</a>Alexa's Advice Line episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-alexa-hirschfeld-of-paperless-post/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-alexa-hirschfeld-of-paperless-post/</a>Pete and Rashid's original episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-chomps-pete-maldonado-and-rashid-ali/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-chomps-pete-maldonado-and-rashid-ali/</a>Pete and Rashid's Advice Line episode: <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-pete-maldonado-and-rashid-ali-of-chomps/" rel="noopener noreferrer" target="_blank">https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-pete-maldonado-and-rashid-ali-of-chomps/</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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