<p>Enshit*ification, also known as crapification and platform decay, is a process in which <a href= "https://en.wikipedia.org/wiki/Two-sided_market" target="_blank" rel="noopener">two-sided</a> <a href= "https://en.wikipedia.org/wiki/Platform_economy" target="_blank" rel="noopener">online products and services</a> decline in quality over time. Initially, <a href= "https://en.wikipedia.org/wiki/Vendors" target="_blank" rel= "noopener">vendors</a> create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term <a href= "https://en.wikipedia.org/wiki/Profit_(economics)" target="_blank" rel="noopener">profits</a> for <a href= "https://en.wikipedia.org/wiki/Shareholder" target="_blank" rel= "noopener">shareholders</a>.</p>

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