<h2 id="nir-eyal-beyond-belief">Nir Eyal: Beyond Belief</h2>
<p>Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of two bestselling books, <em>Hooked</em> and <em>Indistractable,</em> selling more than a million copies and translated in over 30 languages. He is the author of the new book, <em>Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results</em> (<a href="https://amzn.to/4kPZWRr">Amazon</a>, <a href="https://bookshop.org/a/90226/9780593852033">Bookshop</a>)*.</p>
<p>Most of us recognize that a huge part of what motivates us – or not – is our own thinking. In this conversation, Nir and I explore where our beliefs get in the way and how we can align them just a bit to help us move forward.</p>
<h3 id="key-points">Key Points</h3>
<ul>
<li>A sentence starting with “I am…” can be among the most dangerous in any language. Often, our beliefs limit us.</li>
<li>Belief is the foundation of the motivation triangle that includes benefit and behavior. Yet, we often overlook beliefs.</li>
<li>Curt Richter’s study of rats in the 1950s shows how an animal’s belief system can massively influence its behavior.</li>
<li>The real question isn’t “Is this belief true?” but rather, “Does this belief serve me?”</li>
<li>You can choose beliefs based on usefulness, not certainty.</li>
<li>Difficulty may mean we are not cut out for something, but it might also be evidence of growth. Too often, we quit too soon.</li>
<li>Progress comes from consistent action, not perfect plans.</li>
</ul>
<h3 id="resources-mentioned">Resources Mentioned</h3>
<ul>
<li><em>Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results</em> (<a href="https://amzn.to/4kPZWRr">Amazon</a>, <a href="https://bookshop.org/a/90226/9780593852033">Bookshop</a>)* by Nir Eyal.</li>
</ul>
<h3 id="interview-notes">Interview Notes</h3>
<p><a href="https://coachingforleaders.com/mp-files/nir-eyal-how-to-align-your-motivation.pdf/">Download my interview notes</a> in PDF format (free membership required).</p>
<h3 id="related-episodes">Related Episodes</h3>
<ul>
<li><a href="https://coachingforleaders.com/podcast/win-the-long-game-dorie-clark/">How to Win the Long Game When the Short-Term Seems Bleak, with Dorie Clark</a> (episode 550)</li>
<li><a href="https://coachingforleaders.com/podcast/quit-bad-stuff-faster-annie-duke/">How to Quit Bad Stuff Faster, with Annie Duke</a> (episode 607)</li>
<li><a href="https://coachingforleaders.com/podcast/better-manage-your-emotions-ethan-kross/">How to Better Manage Your Emotions, with Ethan Kross</a> (episode 719)</li>
</ul>
<h3 id="discover-more">Discover More</h3>
<p><a href="https://coachingforleaders.com/free">Activate your free membership</a> for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside <a href="https://coachingforleaders.com/plus">Coaching for Leaders Plus</a>.</p>

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