Ever heard an alcohol ad that tells you to “please drink responsibly”? Or a gambling ad that warns, "when the fun stops, stop”? Or been urged to reduce your carbon footprint?    
The message is basically the same: These products and activities have risks. But mitigating them, well, <a href="https://www.sciencefriday.com/segments/fixing-societal-problems-individual-responsibility/?utm_source=wnyc&utm_medium=podcast&utm_campaign=scifri" target="_blank" rel="noopener noreferrer">that’s on you</a>. How did we get this idea that it's our personal responsibility to make a dent in big problems like climate change—and not the job of the government to impose regulations? That’s the focus of the new book <a href="https://bookshop.org/a/18570/9781541700116" target="_blank" rel="noopener noreferrer">It’s on You</a>.
Host Flora Lichtman talks with behavioral scientist and It’s on You coauthor Nick Chater, about how he and his colleagues played a role in shaping a narrative of individual responsibility, and how to change it. 
Guest:
 Dr. Nick Chater is a professor of behavioural science at Warwick University and coauthor of It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We’re to Blame for Society's Deepest Problems.
Transcripts for each episode are available within 1-3 days at <a href="https://www.sciencefriday.com/segments/fixing-societal-problems-individual-responsibility/?utm_source=wnyc&utm_medium=podcast&utm_campaign=scifri" target="_blank" rel="noopener noreferrer">sciencefriday.com</a>.
<a href="https://pod.link/73329284" target="_blank">Subscribe to this podcast.</a> Plus, to stay updated on all things science,&nbsp;<a href="https://www.sciencefriday.com/newsletters/?utm_source=wnyc&utm_medium=podcast&utm_campaign=scifri" target="_blank">sign up for Science Friday's newsletters</a>.

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