In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.Timestamps<ul><li>00:00 – Intro & why most builders fail on mobile</li><li>01:00 – Perspective’s path to €10 M ARR / 6 000 customers</li><li>02:30 – From web-design agency to quiz-funnel SaaS</li><li>06:00 – Interactivity, sunk-cost bias & personalization</li><li>09:30 – Page-speed math: 5 s vs 1 s loads</li><li>12:30 – Designing funnels that feel like native apps</li><li>17:30 – Best-fit customers: agencies & B2B teams</li><li>22:00 – Paid ads vs organic: guaranteed distribution</li><li>27:00 – Creative ops: turning 1 ad into 100 variants</li><li>33:00 – Dog-fooding Perspective to grow Perspective</li><li>38:00 – AI, “vibe-marketing,” and small-team scale</li><li>42:00 – Free 14-day trial & closing remarks</li></ul>Key Points (to skim fast)<ul><li>Mobile-first, one-page apps load ~1 s and behave like IG Stories.</li><li>Quiz/configurator flows lift conversions and qualify leads.</li><li>1 s load time ≈ 2.5× conversion—that’s a $1 M → $2.5 M funnel without extra spend.</li><li>Paid ads = best first lever for predictable, measurable growth.</li><li>Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.</li><li>Dog-food advantage: marketing uses Perspective daily, feeding product loops.</li></ul>Notable Quotes“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels KlementQuick Funnel Framework<ol><li>Craft an irresistible offer (free trial, template, case study).</li><li>Map the funnel steps backward from that goal.</li><li>Add interactive questions to personalize and pre-qualify.</li><li>Obsess over load speed and mobile UX.</li><li>Measure, prune, scale—let data pick winners.</li></ol>Guest SocialsLinkedIn – <a href="https://www.linkedin.com/in/nielsklement/">https://www.linkedin.com/in/nielsklement/</a> Perspective – <a href="https://www.perspective.co/">https://www.perspective.co/</a>

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