My guest on this week&#39;s episode of the podcast is <a href="https://www.linkedin.com/in/danpantelo/" target="_blank" rel="ugc noopener noreferrer">Dan Pantelo</a>, the CEO and founder of <a href="https://www.marpipe.com/" target="_blank" rel="ugc noopener noreferrer">Marpipe</a>, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss:<ul><li>The necessity of exhaustive creative experimentation in eCommerce advertising</li><li>Whether and how advertisers can create an effective feedback loop between advertising creative and product design / product concepting</li><li>Current best practices with ad creative testing</li><li>How AI can be applied to creative production currently</li><li>The general health of the D2C ecosystem</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=MDMPod" target="_blank" rel="ugc noopener noreferrer">Xsolla</a>. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.</li><li><a href="https://www.incrmntal.com/" target="_blank" rel="ugc noopener noreferrer">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://www.universalads.com/" target="_blank" rel="ugc noopener noreferrer">Universal Ads</a> is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv" target="_blank" rel="ugc noopener noreferrer">⁠Marketecture⁠</a>.The Mobile Dev Memo podcast is available on:<ul><li><a href="https://podcasts.apple.com/us/podcast/mobile-dev-memo-podcast/id1423753783" target="_blank" rel="ugc noopener noreferrer">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0RCsc3OW1p9jH5YC0qQTp0?si=jgSk98sURta7aWBpjkTpXg" target="_blank" rel="ugc noopener noreferrer">Spotify</a></li></ul>

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Season 7, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

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