<p>Jenny Wolfram founded BrandBastion in 2013 after noticing that many companies&#8217; social media pages were teeming with spam, hostile messages, and unanswered comments&#8212;all of which chipped away at customer trust. She built an AI-powered platform, supported by human moderation, to help brands manage comment sections at scale, respond quickly to customers, and protect their reputation.
Wolfram joins the company&#8217;s Head of Operations and Finance, Vesa Rikkinen, Harvard Business School Assistant Professor Julian De Freitas, and host Brian Kenny to discuss the HBS case &#8220;BrandBastion: Managing Online Brand Communities.&#8221; They explore key decisions brands face, including when to step in and respond to customers online, and how to make the case for investing in moderation.</p>


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