<div>
<p>A viral Kiss Cam moment at a Coldplay concert exposed an affair between two executives of the data tech company Astronomer, forcing both to resign. But instead of hiding from the scandal, Astronomer turned the incident into a surprising PR win.</p> 

<p>In this episode of Down to Business English, Skip Montreux and Samantha Vega unpack the recent PR scandal involving Astronomer’s CEO and head of HR. They review the timeline of events — from the concert mishap to the viral social media storm — and explain how the company’s partnership with Ryan Reynolds’ ad agency transformed the negative attention into a marketing opportunity.</p>

<p>Their conversation is a great learning resource if you want to build your English listening comprehension skills and expand your business vocabulary. Key points of their discussion include:</p>

<ol>
<li>How a personal scandal involving company executives became a global news story.</li>
<li>Why Astronomer launched an internal investigation into possible misconduct.</li>
<li>How the company managed public perception with a strategic PR campaign.</li>
<li>The role Ryan Reynolds’ agency, Maximum Effort, and Gwyneth Paltrow played in reframing the story.</li>
<li>Why some experts now view Astronomer’s response as a case study in damage control.</li>

</ol>
</div>

<br/>

<div>
<h2>Do you like what you hear?</h2>
<p>Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes.</p>
<p>Visit <a href="d2benglish.com/membership">d2benglish.com/membership</a> for more information.</p>

<div>
<p>Follow <a href="https://itunes.apple.com/jp/podcast/down-to-business-english-business/id366265697?l=en&mt=2">Down to Business English</a> on Apple podcasts, rate the show, and leave a comment.</p>
</div>

<p>Contact Skip, Dez, and Samantha at</p>

<p><a href="mailto:downtobusinessenglish@gmail.com">downtobusinessenglish@gmail.com</a></p>

<p>Follow Skip & Dez</p>

<p><a href="https://www.linkedin.com/in/smontreux/">Skip Montreux on Linkedin<a></p>

<p><a href="https://www.instagram.com/smontreux/">Skip Montreux on Instagram<a></p>

<p><a href="http://www.twitter.com/skipmontreux">Skip Montreux on Twitter</a></p>

<p><a href="https://www.facebook.com/Skip-Montreux-225326491180046/">Skip Montreux on Facebook</a></p>

<p><a href="http://www.twitter.com/dezmorgan">Dez Morgan on Twitter</a></p>

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