Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3743/2026-10-09">Learn more</a><ul>
<li>Exclusive: <a href="https://podnews.net/press-release/podcast-ad-load-2">Podcast ad load is "flashing a yellow light", suggests new research.</a> The Podcast Study 2026 will reveal in a webinar next Tuesday that the majority of podcast listeners - 54.8% - suggest that there are already too many ads in podcasts: and only 8.6% say that they would tolerate more ads to keep shows free. The research also suggests that social media is three times more effective at helping listeners find new podcasts than ads in other shows.</li>
<li><a href="https://www.hollywoodreporter.com/business/digital/joe-rogan-multiyear-spotify-partnership-1236725326/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-10-09">Joe Rogan has renewed his agreement with Spotify</a>. He last <a href="https://podnews.net/update/joe-rogan-renews#story1">renewed in Feb 2024</a>, and the show returned to <a href="https://podnews.net/update/nyt-brand-safety#story2">open RSS</a> and YouTube shortly after (and also, we're told, started carrying midrolls at this time). The agreement is thought to be worth $250mn, a figure denied by Spotify last time round; but someone with knowledge of Rogan's numbers and the ad revenue he attracts suggests that it's a profitable deal for Spotify. Podscribe suggests recent shows have contained 15 ads (an 8% adload).</li>
<li><a href="https://podnews.net/press-release/iwpa-2026-winners">The winners of the International Women's Podcast Awards were announced.</a> Presented by Tink Media, <a href="https://podnews.net/podcast/i120x0"><cite>Freedom Needs a Soundtrack</cite></a> won two awards. </li>
</ul><a href="https://podnews.net/update/yellow-warning">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3407/2026-10-09" rel="sponsored">Book Time with Podcast Veteran John Wordock</a> &mdash; Has your podcast stalled? Is your YouTube channel no longer growing? Need a video plan? Network exec John Wordock helps podcasters adapt to all the changes impacting our industry. Contact him today.</li><li><a href="https://podnews.net/class-click/3694/2026-10-09" rel="sponsored">Grow Your Podcast on Apple & YouTube Music</a> &mdash; Podcast Growth On Apple, YouTube, & Top Apps
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