Much of legacy media is dying. You know what isn't? Live sports. Where the outcome is uncertain, people want to watch.That means bringing together large numbers of fans and athletes. And what does that all add up to? Emissions. And emissions that could potentially be detached from profitability, leading to budgets large enough to support meaningful carbon removal.But will sports leagues move in this direction? Or is it better that it stay at the level of individual teams jockeying for brand value from climate action?Today's guest is Dr. Aidan Preston, Senior Impact Manager of Milkywire and former Advisor to the United States Department of Energy.Aidan is a sports fanatic and the author of Milkywire's latest report, "The Climate Cost of Growth in Sport: An Opportunity for Sports to Win on Climate".We discuss the evolving media landscape around sports, the creation and surprising rise of new sports, the omnipresence of sports betting, and how all of this might play out for carbon removal and climate action.This Episode's Sponsors<a href="https://www.absoluteclimate.com" target="_blank" rel="ugc noopener noreferrer">⁠⁠Absolute Climate:⁠⁠⁠⁠⁠⁠ the only standard that’s developed independent of registries⁠⁠</a><a href="https://www.philiplee.ie" target="_blank" rel="ugc noopener noreferrer">⁠⁠Philip Lee LLP: legal resources for carbon removal buyers and suppliers⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://podcasts.apple.com/us/podcast/reversing-climate-change/id1321759767?i=1000715564727" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode with Peter Minor from Absolute Climate⁠⁠</a><a href="https://podcasts.apple.com/us/podcast/reversing-climate-change/id1321759767?i=1000728006363" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠Listen to the RCC episode with Ryan Covington from Philip Lee LLP⁠⁠⁠</a>Become a sponsor by emailing carbon.removal.strategies[at]gmail.com<a href="https://get.descript.com/rcc" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use this affiliate link to use Descript's transcripting and podcast editing service⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://share.hsforms.com/18pFh9zfLSEC_91U5xSocLwd0zxv?referrer_email=carbon.removal.strategies@gmail.com" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for the 9Zero climate coworking space with my referral code⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Resources<a href="https://creators.spotify.com/pod/show/reversingclimatechange/subscribe" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a><a href="https://substack.com/@reversingclimatechangepodcast" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack</a><a href="https://www.milkywire.com/climate-cost-of-growth-in-sport" target="_blank" rel="ugc noopener noreferrer">"The Climate Cost of Growth in Sport: An Opportunity for Sports to Win on Climate", a Milkywire report by Dr. Aidan Preston</a><a href="https://podcasts.apple.com/us/podcast/reversing-climate-change/id1321759767?i=1000710055213" target="_blank" rel="ugc noopener noreferrer">350: Robert Höglund Presents: The Many Perils of Being Catalytic in a Carbon Accounting World</a><a href="https://en.wikipedia.org/wiki/FIFA" target="_blank" rel="ugc noopener noreferrer">FIFA</a><a href="https://www.youtube.com/watch?v=jkhpZoPOfZI" target="_blank" rel="ugc noopener noreferrer">"Mohammad Ali — Amazing Speed"</a>; watch this video for the out-of-this-world dodges alone<a href="https://www.netflix.com/title/81685878" target="_blank" rel="ugc noopener noreferrer">A</a><a href="https://www.netflix.com/title/81685878" target="_blank" rel="ugc noopener noreferrer">merica's Sweethearts: Dallas Cowboys Cheerleaders</a>; you can see the F1 and golf series on Netflix too<a href="https://en.wikipedia.org/wiki/30_for_30" target="_blank" rel="ugc noopener noreferrer">30 for 30</a><a href="https://en.wikipedia.org/wiki/Kayfabe" target="_blank" rel="ugc noopener noreferrer">Kayfabe</a><a href="https://open.spotify.com/episode/5rIPztlWpyhiDODLoHcGOU?si=kejHG7KdS_mhxvAL2xbQGA" target="_blank" rel="ugc noopener noreferrer">Aidan recommended this Michael Lewis podcast on sports betting</a><a href="https://news.uchicago.edu/podcasts/big-brains/why-talking-strangers-will-make-you-happier-nicholas-epley" target="_blank" rel="ugc noopener noreferrer">Aidan sent me the link to this study on how talking to strangers brings satisfaction</a><a href="https://www.acquired.fm/episodes/indian-premier-league-cricket" target="_blank" rel="ugc noopener noreferrer">Acquired episode about Indian Premier League Cricket</a><a href="https://www.derekthompson.org/p/why-everything-became-television" target="_blank" rel="ugc noopener noreferrer">https://www.derekthompson.org/p/why-everything-became-television</a><a href="https://www.cur8.earth/" target="_blank" rel="ugc noopener noreferrer">CUR8</a><a href="https://www.thewrap.com/taylor-swift-super-bowl-2024-analysis/" target="_blank" rel="ugc noopener noreferrer">Taylor Swift and the Chiefs/NFL</a><a href="https://deadline.com/2023/04/jason-isbell-running-with-our-eyes-closed-hbo-music-box-documentary-jason-isbell-amanda-shires-director-sam-jones-interview-1235321505/#:~:text=Yet%20Isbell%20admits%20there%20were,power%20or%20take%20anything%20out.%E2%80%9D" target="_blank" rel="ugc noopener noreferrer">Jason Isbell on being the subject of the documentary, Jason Isbell: Running With Our Eyes Closed</a>: "Yet Isbell admits there were times during the filming process when he needed a moment to himself. “I would leave the room, or unplug my microphone and get away from the camera. Sometimes it was too much,” he says. “But once the footage was all there and edited together, I didn’t use any sort of veto power or take anything out.”"<a href="https://en.wikipedia.org/wiki/Gulf_of_Aden" target="_blank" rel="ugc noopener noreferrer">The Gulf of Aden</a> (sorry, Aidan; I couldn't help it...)

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371: Can Carbon Removal Grow with Sports? Why Athletic Media Goes Up and to the Right—w/ Aidan Preston of Milkywire

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