What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well. You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour. Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days. You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive. In this episode, you'll discover: <ul> <li>Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same.</li> <li>AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead.</li> <li>Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later.</li> <li>What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content.</li> <li>Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical.</li> </ul> If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to <a href= "https://www.petbusinessmarketing.com/impact2026">www.petbusinessmarketing.com/impact2026</a> To grab a copy of my latest book Mission Enrich, click <a href= "https://www.amazon.com/Mission-Enrich-Inspiring-Communities-Enrichment/dp/191923540X/">here</a> now Huge thanks to our sponsors PawPal, who's amazing services you can find more about <a href="https://pawpal.uk/">here</a>:

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Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila

The Poodle to Pitbull Pet Business Podcast

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