Thje CPG Guys are joined in this episode by Sarah Cunningham, Chief Retail Experience Officer of Flywheel, the commerce acceleration division of Omnicom.Follow Sarah on LinkedIn at: <a href='https://www.linkedin.com/in/sarah-cunningham-99559b1/'>https://www.linkedin.com/in/sarah-cunningham-99559b1/</a> Follow Flywheel on Linkedin at: <a href='https://www.linkedin.com/company/flywheel-digital/'>https://www.linkedin.com/company/flywheel-digital/</a>Sarah answers these questions:<ol><li>Can you tell us about the inspiration and the WHY behind bringing this new connected commerce offering to Flywheel?</li><li>What are some current trends in the commerce space that are influencing how brands approach connected commerce and how consumers are shopping?</li><li>What challenges are brands facing in creating truly seamless omnichannel experiences for shoppers? What are the blind spots and how can this new connected commerce offering help alleviate the pain points?</li><li>What are the core components of your connected commerce solution? How does it differentiate from existing offerings in the market?</li><li>How does your platform leverage data and insights to drive better outcomes for brands and retailers?</li><li>In what ways does your solution integrate with retailers, marketplaces, and media partners? </li><li>How do you support brands in aligning their sales, marketing, and data teams to ensure success with connected commerce?</li><li>What KPIs or success metrics do you recommend for brands adopting connected commerce strategies? </li><li>Are there any early results or case studies you can share that highlight the impact of your offering?</li><li>How do you see connected commerce evolving in the next few years, especially as technology and consumer expectations advance?</li><li>What are lessons / mindsets you’ve learned and leveraged as you have grown in your career to help you?</li></ol>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a> DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

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