Nike co-founder Phil Knight visited China nearly 50 years ago and dreamed of selling sneakers. He laid out an ambitious vision—“<a href="https://www.wsj.com/business/retail/nike-china-competition-running-shoes-fbd3b8c6?mod%3DWSJ_TJPOD&">One billion people, two billion feet”</a>— it was an ambitious strategy. By 2010, China was among Nike’s most lucrative markets, offering a blueprint for U.S. companies seeking to cash in on China’s rise. Today, Nike’s China business is bleeding. WSJ’s <a href="https://www.wsj.com/news/author/jon-emont?mod%3DWSJ_TJPOD&">Jon Emont</a> explores the cautionary tale of Nike’s rise and fall in China. <a href="https://www.wsj.com/news/author/ryan-knutson?mod=WSJ_TJPOD">Ryan Knutson</a> hosts. 
Further Listening: - <a href="https://open.spotify.com/episode/6hjAYFu3E0ExKvEoeZYtgq?si=bb6a9acba8b84237">Can Nike Make Its Shoes Cool Again?.</a>
- <a href="https://open.spotify.com/episode/1547viNseZOTuey8TbGIPY?si=67883cc8b84f4d79">The Missteps That Led Nike Off Course</a>
- <a href="https://open.spotify.com/episode/3gnTG8VzciyDrEjGwVgtAr?si=d59daf0e42b24ee2">The Chinese Coffee Giant Taking on Starbucks</a>
Sign up for WSJ’s free <a href="https://www.wsj.com/newsletters/whats-news?mod=WSJ_TJPOD">What’s News newsletter</a>.
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