📫  Don't miss the best cold outreach tips, join the newsletter - https://quickmail.com/newsletter About this episode (#404): In this episode, Jeremy and Jack dive into a smarter way to structure follow-up emails in cold outreach. Instead of repeating the same call-to-action (CTA) or simply lowering commitment levels, they introduce a sales-letter-inspired approach using upsells and downsells to increase engagement and conversions over time. Key Topics Discussed: <ul> <li> Why sending the same CTA in follow-ups is a missed opportunity</li> <li>Introducing a follow-up “ladder” with escalating and descending offers</li> <li>The psychology behind “foot in the door” vs. “door in the face” techniques</li> <li>Using varied offers (video, guest post, webinar, trial) to maintain attention and add value</li> <li>Why the third ask might get a “yes” even if the first two didn’t</li> <li>How to keep leads in your universe (e.g. newsletter, YouTube) even if they’re not ready to buy</li> <li>The importance of investing thought into offers, not just copy, during outreach planning</li> </ul> This episode is a goldmine for anyone running outbound campaigns and tired of stale follow-ups. Rethink your offers, make your asks more strategic, and turn “no response” into lasting brand engagement. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: <a href="https://salesbread.com/contact/" target= "_blank" rel="noopener">https://salesbread.com/contact/</a> Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: <a href="https://quickmail.com/" target="_blank" rel="noopener">https://quickmail.com</a>

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#404 - Transforming Silent Rejections into Profits

Cold Email Outreach with Jeremy & Jack

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