Jay sits down with beauty creator Mikayla Nogueira to go beyond the online persona and share the real story behind her rise. Mikayla opens up about the struggles that shaped her before finding success, the viral moment that changed her life overnight, and the painful reality of a marriage impacted by addiction and divorce. She also shares how she found her way forward, reconnected with her high school first love, and launched her own beauty brand with Sephora.
With Love and Gratitude,
Jay Shetty
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What We Discuss:
00:00 Introduction
00:45 Why Share Your Story Now?
01:31 Beyond The Influencer Persona
02:46 Childhood Memories That Shaped Her
03:45 Bullying & Discovering Makeup At Age 10
05:24 The Insecurities Behind the Confidence
06:48 Expressing Her True Self Online
08:55 The Origin Of Her Passion For Makeup
11:18 Work Ethic And Thinking Big
12:37 Creating Her Very First YouTube Video
13:58 Presenting A 50-Page Business Plan
16:30 Returning To Her Hometown & Donating Makeup
18:00 Getting Hired At Ulta Beauty
23:52 Letting Go of the Future She Planned
28:10 Losing Her Job and Finding a New Path
31:34 The First Viral Video 
37:08 Manifesting Success & Building A Content Engine
41:53 Experiencing Her First Cancellation
45:25 Reflecting on Past Controversies
48:56 The Mental Health Toll of Rapid Growth
52:54 The Boston Accent
56:48 Meeting Her Ex-Husband Cody
59:41 Navigating Addiction In A Relationship
01:04:08 Dating An Influencer & Dating An Addict
01:05:56 Marriage Through Addiction and Relapse
01:13:00 A Harrowing Late-Night Emergency
01:18:11 Making the Decision to Divorce 
01:33:53 The Path To Divorce
01:40:46 Finally A Fresh Start
01:46:45 Reconnecting With High School First Love, Zach
01:52:21 Building Her Beauty Brand (POV)
01:57:30 Looking Back
01:59:34 Mikayla On Final Five
Episode Resources:
Facebook | https://www.facebook.com/share/1C43BCLCFi/?mibextid=wwXIfr
TikTok | https://www.tiktok.com/@mikaylanogueira
Instagram | https://www.instagram.com/mikaylajmakeup Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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