It happens to the best of us — we blank on someone's name, or forget an important meeting, or bomb a test we thought we'd ace.   Today on the show, we talk to cognitive scientist <a href="https://psychology.as.virginia.edu/people/profile/dbw8m">Daniel Willingham</a> about the mysteries of memory: How it works, why it fails us, and how to build memories that stick. It used to be that we tried our best to conceal disadvantages. But new research sheds a light on the strange phenomenon of people who pretend to be worse off than they really are.  Check out our recent episode "<a href="https://hiddenbrain.org/podcast/crying-wolf/">Crying Wolf"</a>. And if you like our work, please consider supporting it! See how you can help at <a href="https://www.patreon.com/HiddenBrain">support.hiddenbrain.org</a>.

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