We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist <a href="https://search.asu.edu/profile/10913">Robert Cialdini</a> about how we can all improve our techniques for persuading others. Trying to make a  big decision or fulfill a personal goal in the year to come? Don't miss <a href="https://hiddenbrain.org/podcast/what-do-you-want-to-be/">our recent episode</a> about how to figure out what you want in life. And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider <a href="https://www.patreon.com/HiddenBrain">supporting our work</a>. Thanks!

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Persuasion: Part 1

Hidden Brain