My guest today is Lila Snyder, the CEO of Bose. Lila was last on the show about four years ago, and since then she’s dramatically rearchitected the company — she sold off Bose Professional, acquired the high end audio brands McIntosh Labs and Sonus faber, and, perhaps most importantly, started licensing all that core Bose technology to other companies.
That big change in the business comes with a big change in structure. Becoming a software company in addition to a product company comes with a whole new set of challenges, and Lila and I got into how it’s all working.&nbsp;
Links: 
<ul>
 <li>How Bose competes with AirPods, with CEO Lila Snyder | <a href="https://www.theverge.com/23482627/bose-ceo-lila-snyder-interview-headphones-noise-control-apple-airpods-bluetooth-cars">Decoder (2022)</a></li>
 <li>Bose thinks it can be a media company for some reason | <a href="https://www.theverge.com/entertainment/953324/bose-studios-record-label-media-company">The Verge</a></li>
 <li>Bose acquires premium audio brand McIntosh | <a href="https://www.theverge.com/2024/11/19/24300618/bose-mcintosh-group-audio-acquisition">The Verge</a></li>
 <li>Bose reinvented itself just in time. Now comes the tricky part | <a href="https://www.wired.com/story/bose-reinvented-itself-just-in-time-now-comes-the-tricky-part/">Wired</a></li>
 <li>Bose sells off its premium division after 50 years | <a href="https://www.bose.com/pressroom/bose-pro-announcement">Bose</a></li>
<a href="https://www.theverge.com/subscribe">Subscribe to The Verge</a> to access the ad-free version of Decoder!
</ul>

Credits:
Decoder is a production of The Verge and part of the Vox Media Podcast Network.
Decoder is produced by Kate Cox and Nick Statt. This episode was edited by Kabir Chopra. Our supervising producer is Greg Ott, and our editorial director is Kevin McShane.&nbsp;
The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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