Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. 

Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the fast casual restaurant segment. Now he's the chairman of CAVA (NYSE: CAVA). He is the author of Know What Matters.

He explains
- The origins of Au Bon Pain and Panera
- What you should focus on and what you should avoid
- What most people get wrong about growing a business
- Why the best always seek out the details
- How to use your obsession to your advantage
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