In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood. Every story has an economic angle. Want some in your inbox? <a href="https://www.marketplace.org/newsletters">Subscribe</a> to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at <a href="https://www.marketplace.org/">marketplace.org</a> — and consider <a href="https://www.marketplace.org/make-a-smart-investment">making an investment</a> in our future. Read the stories in today’s episode: <ul><li><a href="https://www.marketplace.org/story/2026/10/02/weekly-wrap" class="default">An unsettling economic picture</a></li><li><a href="https://www.marketplace.org/story/2026/10/02/nike-is-falling-behind-in-the-sneaker-world" class="default">Can Nike get its mojo back?</a></li><li><a href="https://www.marketplace.org/story/2026/10/02/state-ev-incentives-remain-a-year-after-federal-tax-credit-expiration" class="default">A year after federal EV tax credits ended, a patchwork of state EV incentives remains</a></li><li><a href="https://www.marketplace.org/story/2026/10/01/the-rise-of-affiliate-links-in-online-shopping" class="default">Here, take my link! The rise of affiliate links</a></li><li><a href="https://www.marketplace.org/story/2026/10/02/how-becoming-a-dad-brought-this-outdoorsman-fullcircle" class="default">How becoming a dad brought this outdoorsman full-circle</a></li></ul>

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