Sponsored by The Podglomerate. More downloads start with a plan. The Podglomerate's free <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3727/2026-09-25">Ultimate Guide to Podcast Marketing</a> covers the tactics, tools, and channels to help more people discover your show.<ul>
<li>YouTube made a number of announcements at Made on YouTube, the company's annual event.
<ul>
<li><a href="https://blog.youtube/news-and-events/made-on-youtube-new-tools-power-creation-journey/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-25">YouTube is to add a voice likeness detection tool</a>, to help creators sign up for deepfake detection. The company is also launching A/B video testing, where different videos can be tried to see which work better.</li>
<li>YouTube Music premium subscribers will get a "<a href="https://blog.youtube/news-and-events/made-on-youtube-music-new-discovery-features/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-25">new personalized AI-audio guide</a> available in the YouTube Music app that delivers a quick, weekly spoken preview of recommended podcasts and digs into why you’ll like them, before jumping into the suggested episodes — completely eyes-optional and hands-free".</li>
<li><a href="https://blog.youtube/news-and-events/made-on-youtube-live-tools-fan-funding-dubbing/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-25">Live video on YouTube get an update</a>, too, with co-hosting, live reactions, and live auto-dubbing.</li>
</ul>
</li>
<li>Apple Podcasts Connect seems to have quietly tweaked its listening figures for certain dates. We understand that Apple Podcasts noticed a discrepancy and reprocessed the data.
<ul>
<li><a href="https://podnews.net/uploads/podcasts-connect-as-sep16.avif">Data we screenshotted on Sep 16</a> appeared to claim, on average, that listeners were consuming 176% of our Jul 9 show. Now, <a href="https://podnews.net/uploads/podcasts-connect-as-sep25.avif">the same data we screenshotted today</a> suggests average consumption of that episode was 85%. Similarly, our Jul 6 show had "average consumption" of 166%; but now that number is 83%.</li>
<li>It's notable that the number of "plays" has significantly declined on both affected episodes, as well as the consumption data. However, our Jul 1 show still suggests average consumption of 127% (which, we'd suggest, probably isn't true).</li>
<li>Our podcast is comparatively short, but we're aware of other, significantly larger, podcasts that have shown the same over-consumption issue.</li>
</ul>
</li>
<li><a href="https://find-and-update.company-information.service.gov.uk/company/13846551/filing-history?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-25">Goalhanger's accounts for 2025</a> are now available in the UK's Companies House. The accounts contain a lot of detail on how the company operates; including a breakdown of the £37mn (US $49mn) revenue: 67% from advertising, 25% from memberships, 4% from events, and 2% from "commissions" (presumably affiliate deals). The company had 54 staff, and earned 38% of its revenue from the UK, and 46% from the US (from Spotify, it appears).</li>
</ul><a href="https://podnews.net/update/youtube-new-features">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3589/2026-09-25" rel="sponsored">The recording tool designed for studios</a> &mdash; No more chasing files. Every client session comes to you automatically. SureTake just records reliably, that&#39;s it.</li><li><a href="https://podnews.net/class-click/3695/2026-09-25" rel="sponsored">Podcast Growth On Apple, YouTube, & Top Apps</a> &mdash; Audiencelift.com Preferred Apps. Drives listens on leading podcast apps. Reach real listeners with Verified Growth™ on top apps. 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