Today’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to decrease customer acquisition costs for his history merch brand ahead of America’s 250th anniversary.Plus, Miguel reflects on his WeWork experience and the similarities he sees in today’s AI-dominated tech industry. Miguel’s latest venture, <a href="https://unbound.living/" rel="noopener noreferrer" target="_blank">Unbound</a>, seeks to disrupt healthcare in the United Kingdom.Thank you to the founders of Copa Threads, Good Grief, and The History List Store for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to <a href="mailto:hibt@id.wondery.com" rel="noopener noreferrer" target="_blank">hibt@id.wondery.com</a> or call 1-800-433-1298.And be sure to listen to <a href="https://wondery.com/shows/how-i-built-this/episode/10386-wework-miguel-mckelvey/" rel="noopener noreferrer" target="_blank">WeWork’s founding story</a> as told by Miguel in 2017, as well as <a href="https://wondery.com/shows/how-i-built-this/episode/10386-hibt-lab-wework-miguel-mckelvey/" rel="noopener noreferrer" target="_blank">his second appearance on the show</a> in 2022.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.You can follow HIBT on <a href="https://x.com/HowIBuiltThis" rel="noopener noreferrer" target="_blank">X</a> & <a href="https://www.instagram.com/howibuiltthis/" rel="noopener noreferrer" target="_blank">Instagram</a> and sign up for Guy’s free newsletter at <a href="http://guyraz.com/" rel="noopener noreferrer" target="_blank">guyraz.com</a> or on <a href="https://guyraz.substack.com/" rel="noopener noreferrer" target="_blank">Substack</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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