Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table. In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you. The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar. Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system. Listen to This Episode to Hear More About: <ul> <li>The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.</li> <li>How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.</li> <li>What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.</li> <li>The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.</li> <li>Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner.</li> <li>Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.</li> <li>Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.</li> <li>From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar.</li> <li>The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer.</li> <li>Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus.</li> <li>And much more…</li> </ul> Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. <a href="https://shrtlnk.co/2VO48" target="_blank" rel= "noopener">Apply Now</a> Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. <a href="https://shrtlnk.co/B01nh" target="_blank" rel= "noopener">Join Now</a> EP 02 – Your Ideal Client (includes Ideal Client Avatar template) <a href= "https://herbusiness.com/podcast/02-your-ideal-client/">https://herbusiness.com/podcast/02-your-ideal-client/</a> EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) <a href= "https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/"> https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/</a> EP 04 – Finding Your Marketing Mountain <a href= "https://herbusiness.com/podcast/04-finding-your-marketing-mountain/"> https://herbusiness.com/podcast/04-finding-your-marketing-mountain/</a> EP 05 – Getting Customers to the Top of Your Mountain <a href= "https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/"> https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/</a> Chantel Gilbert - Bluegum Electrical <a href= "https://bluegumelectricalsolutions.com.au/">https://bluegumelectricalsolutions.com.au/</a> Tracey McLachlan - Davis Ogilvy <a href= "https://do.co.nz/people/tracey-mclachlan/">https://do.co.nz/people/tracey-mclachlan/</a> Veronique Lutchmaya — Unique Tenants Consult <a href= "https://tenantsconsult.com.au/?utm_source=chatgpt.com">https://tenantsconsult.com.au/</a> Kendall Cherry — The Candid Collective <a href= "https://candidcollective.co/">https://candidcollective.co/</a>

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270 - How to Build a Repeatable Process for Making High-Converting Offers

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