Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href="https://www.linkedin.com/in/dougzarkin/" rel="noopener noreferrer" target="_blank">Doug Zarkin</a>, CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership.Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, he spent eleven years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation that resulted in the company topping Entrepreneur's Franchise 500. Now, as the first-ever CMO for Take Five Oil Change, Doug is applying his proven "people, process, progress, profitability" framework to elevate a challenger brand in the oil change category.What You'll Learn:<ul><li>The secret to achieving an 11-year CMO tenure in an era of short tenures</li><li>The "people, process, progress, profitability" framework for success</li><li>The brand value equation: Experience divided by price</li><li>Challenger brand strategy for competing from fourth place</li><li>Why "thinking human" transforms customer relationships</li></ul>Unlocking the Creator Economy with AwinDid you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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The Secret to Doug Zarkin's 11-Year Tenure as CMO of Journey at Take 5 Oil Change

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