Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competition. To&nbsp; learn a five-part framework for developing a winning positioning strategy, I interview Jackie Hermes.Guest: <a href="https://accelitymarketing.com/" rel="noopener noreferrer" target="_blank">Jackie Hermes</a> | Show Notes: <a href="https://www.socialmediaexaminer.com/681" rel="noopener noreferrer" target="_blank">socialmediaexaminer.com/681</a><a href="https://www.socialmediaexaminer.com/apple" rel="noopener noreferrer" target="_blank">Review our show</a> on Apple Podcasts.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Positioning Strategy: How to Ensure Your Message Connects

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