In this episode, Linda shares her journey from selling books in the 1970s to becoming one of the first women to manage and lead in Southwestern’s history. She talks about her first summer selling in Jackson, Mississippi, the nerves, the first door, the first sale, and the moment she almost quit — but didn’t. That decision shaped everything that came after.Linda recalls becoming a stockbroker after leaving Southwestern, realizing it wasn’t for her, and returning to the company with new purpose. She later joined Family Heritage, where she recruited and trained a team that remains successful decades later. From there, she became a certified trainer, teaching Integrity Selling and goal-setting programs that helped people learn how to sell and believe in themselves.She describes attending Tony Robbins’ early live events, walking through fire, and spending ten life-changing days in Hawaii that shifted how she viewed goals, family, and purpose. That experience led to years as a professional speaker, trainer, and coach, helping others find clarity and motivation.Linda also shares how COVID pushed her to take her work online, how she learned to sell virtually, and how she now works with women creating retreats and online programs. Her story includes raising a family, moving across the country, mentoring others, and rediscovering herself through each chapter.Along the way, she talks about being one of the only women at sales school, learning to get indoors in the South, recruiting over 100 people, leading teams, and the friendships that have lasted over 50 years — friendships that still make her laugh until she cries.By the end, Linda reflects on a lifetime of lessons about rejection, confidence, attitude, and how a single summer job can change the trajectory of a life.

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#273: Linda Schwader sold books.

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