Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3743/2026-10-19">Learn more</a><ul>
<li>In the US, <a href="https://podnews.net/press-release/podcasts-and-politics">one in four podcast listeners say that a candidate's podcast appearance might influence their vote</a>. That's according to new data from Sounds Profitable, released today ahead of the 2026 midterm elections.
<ul>
<li>The Sounds Profitable data also suggests that podcasting is nearly evenly divided along party lines in terms of number of consumers. However, in terms of time spent listening, <a href="https://ssrs.com/insights/share-of-ear-the-crosstab-explorer/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-10-19">independents spend more time with podcasts</a> according to new data also recently released from Edison Research. </li>
</ul>
</li>
<li><a href="https://podnews.net/podcast/izdbu"><cite>Jake Shapiro from Apple Podcasts is the guest for the PodBiz podcast</cite></a> this week, talking about HLS ads within Apple Podcasts. His appearance "coincides" with the show becoming available in HLS video for the first time in Apple Podcasts, via Acast.
<ul>
<li>Shapiro notes that "HLS ads are both audio and video". Apple Podcasts will soon start charging advertising networks an impression-based fee for dynamic HLS ads - a charge which Podnews understands has slipped until early 2027. When it does, the company will be charging whether the user is watching or only listening. </li>
</ul>
</li>
<li>While Acast's Podcast Pulse might suggest that podcast consumers use <a href="https://podnews.net/press-release/acast-podcast-pulse-2026">both audio and video</a>, in Australia, PodPoll 26 - released today - asked a better question: "how do you prefer to consume podcasts"? <a href="https://podnews.net/press-release/podpoll-26-viewing">Overwhelmingly, podcast consumers prefer to listen</a>, the data shows: 60% saying they preferred audio, while only 23% say they prefer to watch podcasts. The research also shows that 50% of Australians are regular monthly podcast consumers: the first time in this study. We've <a href="https://podnews.net/press-release/podpoll-26-viewing">more numbers from it here</a>.</li>
</ul><a href="https://podnews.net/update/politics-podcast-appearances">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3809/2026-10-19" rel="sponsored">💰 Want to learn how to get sponsors?</a> &mdash; Join 500+ podcasters inside of the free Podcasting Business School community on Skool for our FREE 3-day Brand Partnership Challenge. The challenge starts on Tuesday, October 20th.</li><li><a href="https://podnews.net/class-click/3699/2026-10-19" rel="sponsored">Grow YouTube Subscribers + Watch Time</a> &mdash; Audiencelift.com helps you attract real subscribers who watch, engage, and come back. Build the watch time and audience momentum your YT channel needs. 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