On this solo episode:Stacey dives into the psychology of decision-making in sales, emphasizing that buyers make decisions emotionally first and logically second.Key Takeaways:-The buyer’s brain isn’t your enemy — it’s your greatest ally.-Objections aren’t rejection; they’re hesitation.-Facts tell, but stories sell.Tweetable Quotes:"The human brain makes decisions emotionally first and justifies them logically afterward. That’s why people buy with their hearts and defend the purchase with their heads." -Stacey O'Byrne"Loss aversion means people act faster to avoid pain than to gain pleasure. If you’re only selling the win, you’re missing half your audience." -Stacey O'Byrne"Every time you ignore buyer psychology, you’re not just losing sales — you’re lighting your time and money on fire." -Stacey O'ByrneResources: Instagram: @pivotpointadvantageFree Strategy Session: text Success to 646.495.9867Schedule a 15-minute call with Stacey:<a href="http://pivotpointadvantage.com/talktostacey" rel="noopener noreferrer" target="_blank"> http://pivotpointadvantage.com/talktostacey</a>If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out:<a href="http://pivotpointadvantage.com/iwantsuccess" rel="noopener noreferrer" target="_blank"> http://pivotpointadvantage.com/iwantsuccess</a>&nbsp;Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals:<a href="https://facebook.com/groups/sellwithoutselling" rel="noopener noreferrer" target="_blank"> https://facebook.com/groups/sellwithoutselling</a>&nbsp;

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369: The Buyer’s Brain- What Really Makes People Say Yes

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