From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.You will learn:<ul>
<li>The birth of banner ads with AT&T’s legendary 44% CTR</li>
<li>Google AdWords’ rise and the search ad revolution</li>
<li>How Facebook’s targeting reshaped elections</li>
<li>Mobile & programmatic ads that track your every move</li>
<li>The next frontier: Ad-powered payments</li>
</ul>Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce._______________Sign up to Wise Business banking:<a href="https://wise.com/uk/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=Secret+Leaders_1H+2025&utm_content=Wise+Business">https://wise.com/uk/business/</a>Join Vanta and receive $1000 off:<a href="http://vanta.com/secretleaders">http://vanta.com/secretleaders</a>

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