Something as vague and indiscernible as “luck” has no place in the business world, right? Yet studies show luck can make all the difference between business success and failure. So, can you learn how to be lucky?
Joël Le Bon, professor of marketing and sales at Johns Hopkins University Carey Business School, <a href="https://www.researchgate.net/publication/300129649_Engaging_Inexperienced_Salespeople_to_Work_Hard_to_Be_Lucky_Towards_the_Attribution_of_Sales_Performance_to_Luck" target="_blank" rel="noopener">has found</a> that luck is a significant factor in sales professionals’ performance. He even says companies can <a href="https://hbr.org/2015/04/why-the-best-salespeople-get-so-lucky" target="_blank" rel="noopener">manage</a> their luck to get a competitive edge.
You can read the Nir And Far blog post on: How to Be Lucky in Business and Life: 4 Science-Backed Principles <a href="https://www.nirandfar.com/how-to-be-lucky/" target="_blank" rel="noopener noreferer">https://www.nirandfar.com/how-to-be-lucky/</a>
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: <a href="http://www.nirandfar.com/">http://www.nirandfar.com/</a>




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